The Impact Icon – gifted with skills and grit, and known for helping their customers to lead with skill to better the world.
Bravery is at the centre of everything they do, as is, a desire to demonstrate value through bold and challenging actions.
With these points in mind, Impact Icon brand personalities are also well equipped to help their customers to avoid their worst fear – feeling weak, exposed, or backing down… without becoming arrogant, always needing someone to fight, or being ruthless with an obsession to win at all costs.
Marketing to customers who seek out 💥 The Impact Icon should be tailored to their headspace. They may be facing a challenge or someone in need, and wanting to step up and prove their skills.
1. Highlight Success Stories
Share testimonials and case studies of customers who have overcome significant challenges using your product or service. Showcasing real-life examples of bravery and skill mastery will inspire potential customers to see themselves in those success stories.
2. Create Competitive Challenges
Organize contests or challenges that encourage customers to showcase their skills and compete against others. This taps into their competitive edge and desire to prove themselves, while also building a community of like-minded individuals.
3. Offer Skill-Building Content
Provide valuable content such as tutorials, webinars, and workshops that help customers level up their skills. Position your brand as a resource for mastering new competencies, reinforcing the idea that your product is a secret weapon for success.
4. Promote Community Impact Initiatives
Launch campaigns that encourage customers to use their skills for the greater good. Highlight stories of individuals or groups making a positive impact in their communities, and create opportunities for customers to get involved in similar initiatives.
5. Emphasize the Underdog Narrative
Craft marketing messages that position your brand and its customers as the underdogs ready to take on big challenges. Use powerful imagery and language that evoke courage and resilience, motivating customers to step up and prove their worth.
In the grand tapestry of modern marketing, it’s clear: to win over the Impact Icon’s customers, brands must weave together a rich narrative of social responsibility, ethical practices, and genuine care for the planet and its people. It’s not just about being good at what you do, but doing good in the world. 🌎💚