The Wellness Guru – gifted with kindness and big-heartedness, and known for helping their customers to support people.
Empathy is at the centre of everything they do, as is, a desire to keep others safe from danger.
With these points in mind, Wellness Guru brand personalities are also well equipped to help their customers to avoid their worst fear – handling people’s selfishness and lack of gratitude… without supporting harmful behavior, playing the martyr, or trapping others by making them feel guilty.
Marketing to customers who seek out 🧘 The Wellness Guru should be tailored to their headspace. They may be spotting someone who needs help and wanting to lend a hand.
1. Highlight Real Stories
Share testimonials and stories of real people who have benefited from your products or services. This will resonate with compassionate customers who want to see the tangible impact of their support.
2. Create Community Initiatives
Launch campaigns that encourage community involvement, such as volunteer programs or charity drives. Promote these initiatives through social media and email marketing to engage customers who are eager to help others.
3. Offer Educational Content
Provide resources and content that educate your audience on how they can support others in need. This could include blog posts, webinars, or social media tips on caregiving, mental health support, and community involvement.
4. Promote Acts of Kindness
Encourage your customers to share their own acts of kindness on social media using a branded hashtag. Feature these stories on your platforms to create a ripple effect of generosity and compassion.
5. Collaborate with Influencers
Partner with influencers who embody the Wellness Guru values of compassion and generosity. Their endorsement can inspire their followers to engage with your brand and participate in your campaigns to help others.
The Wellness Guru customer of today thrives on authenticity, balance, and a strong sense of community. Brands that walk the talk, ditching the preachy for the genuine, are the ones that will capture their hearts. And honestly, isn’t it about time we all spread a little more love? 💖