The Creator

If it can be imagined, it can be created.

Based on your answers, the Archetype your brand most closely aligns with is The Creator - also known as the artist, innovator, musician, writer or dreamer.  

About The Creator

Ultimately, The Creator Archetype desires to create things of enduring value

The Creator is gifted with creativity and imagination, and helps their customers to develop artistic control and skill in order to give form to a vision.

The worst outcome for The Creator's customer is to have a mediocre vision or execution. The Creator will do everything they can to help their customer avoid this.

The Creator is not without fault, being prone to perfectionism, miscreation, or overdramatising their life or situation.

Ideal Customer Avatars of The Creator

Customers who seek out The Creator typically have an inspiration that they want to bring to life, although they may not have realised it yet. This presents an opportunity for The Creator to seed the idea or demonstrate the possibilities.

There are typically 3 levels of fulfilment that The Creator's ideal customer is seeking, and it's important to identify who you are speaking to before seeking them out - and to tailor your message accordingly. 

  1. Being creative or innovative in imitative ways
  2. Giving form to their vision
  3. Creating structures that influence culture & society. 

Brands that suit this archetype

Words to describe this archetype

The Creator