👑 The Power Influencer is all about owning it 🎤💼👑.
Also known as the ruler, boss, leader, aristocrat, parent, politician, responsible citizen, role model, manager, or administrator, ultimately they desire to cultivate greater autonomy and influence.
👑 The Power Influencer is gifted with boss moves and the ability to lead any pack.
They help their customers to take charge, lead the way in order to build a thriving family, business, or community.
“Take back your power.”
This brand personality is not without fault, being prone to acting all high and mighty, being a control freak, or pulling strings behind the scenes.
Customers who seek out 👑 The Power Influencer – consciously or not – may be struggling with not enough stuff, chaos, or just wanting to nail it in life.
👑 The Power Influencer’s customers have varying levels of need.
It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are owning their lives, stepping up to the plate..
- Over time, this turns into taking the lead at home, with their crew, on the job, or wherever they’re at..
- Ultimately, where they want to get to is this: stepping up as the boss in their community, their field, or out there in the big world..
👑 The Power Influencer must help their customers avoid everything turning into a hot mess.
Your brand might suit this Brand Personality if:
🎩 You have a swanky product that the big shots use to flex their power
📅 Your product or service helps your customers to get their lives together and stay organized
🔒 Your product or service is so solid, it’s got a ‘forever’ guarantee
💡 You hook your peeps up with the tech support or info they need to stay on top
🛡 You’re all about keeping things in check or playing bodyguard
💎 You’re priced for those who don’t mind spending a bit more for quality
🐺 You’re a brand that’s not just following the crowd, either leading the pack or doing its own thing
🪨 In a world that’s all over the place, this product or field is your rock – stable and reliable.
