👑 The Power Influencer
Take back your power.
Take back your power.
Also known as the ruler, boss, leader, aristocrat, parent, politician, responsible citizen, role model, manager, or administrator, 👑 The Power Influencer ultimately desires to cultivate greater autonomy and influence.
They help their customers to take charge, lead the way in order to build a thriving family, business, or community.
This brand personality is not without fault, being prone to acting all high and mighty, being a control freak, or pulling strings behind the scenes.
Customers who seek out this brand personality - consciously or not - may be struggling with not enough stuff, chaos, or just wanting to nail it in life.
They have varying levels of needs from 👑 The Power Influencer and it's important to work this out first, before tailoring your marketing to them.
1️⃣ At a base level, they are on a quest for the real deal, cutting through the noise, checking in with the pros.
2️⃣ Over time, this turns into questioning everything, thinking outside the box, becoming the go-to person.
3️⃣ Ultimately, where they want to get to is this: owning their wisdom, feeling confident, and mastering their game.
🎩 You have a swanky product that the big shots use to flex their power
📅 Your product or service helps your customers to get their lives together and stay organized
🔒 Your product or service is so solid, it's got a 'forever' guarantee
💡 You hook your peeps up with the tech support or info they need to stay on top
🛡 You're all about keeping things in check or playing bodyguard
💎 You're priced for those who don't mind spending a bit more for quality
🐺 You're a brand that's not just following the crowd, either leading the pack or doing its own thing
🪨 In a world that's all over the place, this product or field is your rock – stable and reliable.
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