When this comes through strongly in your marketing, it will naturally appeal more to the very people you can have the most impact on.

Here are a bunch of ways you can use the gifts and powers of your brand personality in your marketing:

🏞️ Chasing the Real: They will snatch up products that scream authenticity and mirror their unique spirit.

🧐 Smart and Questioning: This crowd digs deep before they buy and rolls their eyes at flashy, empty promises.

🚀 Freedom and Thrills Seekers: They’re all about living free, craving diverse experiences, and following the mantra of “faster, smaller, more affordable, better”.

⚡ Quick on the Uptake: Fast-paced content is their jam, grabbing their attention and not letting go.

🌍 Worldly Visionaries: They take on the world with open eyes, ready to challenge the norm and soak up new experiences.

🐝 Buzz > Hype: Organic chatter wins their hearts over traditional marketing noise, with a love for all things genuine and transformative.

💖 Authentic Vibes for Loyalty: Brands that get their nod share their love for authenticity and freedom – “Star Trek”, The Body Shop, and Starbucks know the deal.

🤘 Counterculture Charm: They vibe with the rebels and the originals, not the mainstream gloss, seeking brands with soul.

Modern Examples:

📸 GoPro Galore: Tailor-made for the adventurers, capturing life’s raw moments in the purest form.

🌎 Airbnb Experiences: Diving into the heart of local cultures for those unforgettable, “you had to be there” experiences.

🚐 Van Life Vibes: Championed by social media, it’s the call of the wild for those craving freedom, adventure, and a life less ordinary.

🌐 YouTube Explorers: The go-to for vicarious globe-trotting, offering a window to the world of genuine, soul-stirring journeys.