Marketing tips for 💥 The Impact Icon • PetiMorgan.co

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In the grand tapestry of modern marketing, it's clear: to win over the Impact Icon's customers, brands must weave together a rich narrative of social responsibility, ethical practices, and genuine care for the planet and its people. It's not just about being good at what you do, but doing good in the world. 🌎💚

There are two key points to keep in mind when using your brand personality in your marketing.

1. The person who most needs what you have to offer, has an innate need to showcase bravery and resilience - so think hard about how to show them how you help them achieve this.

2. 💥 The Impact Icon is gifted with skill mastery and Braveheart moves - and this is what draws people to you in the first place.

When this comes through strongly in your marketing, it will naturally appeal more to the very people you can have the most impact on.

Here are a bunch of ways you can use the gifts and powers of your brand personality in your marketing:

🌿 Hunting for Heart: They’re not just shopping; they’re on a mission for brands with soul. Cue Patagonia, strutting its stuff with eco-creds and activism that shouts, “We care!” louder than a megaphone at a rally.

📚 Epic Tales Over Stuff: Forget just selling stuff; today’s cool brands, like Tesla, are all about spinning tales of sustainability and next-gen innovation. They’re not just making cars; they’re crafting the future, one electric dream at a time.

🛒 Ballots in the Basket: Every shopping spree is a vote cast, where consumers champion brands that mirror their values. Beyond Meat and Impossible Foods are winning the election in aisles, one cruelty-free burger at a time.

💖 Big Heart, Big Business: The era of cold, hard corporate giants is thawing into a spring of empathy and kindness. Google’s riding the green wave with its renewable pledges, proving that even tech titans can have a heart.

🌈 Marketing with Meaning: Dove’s Real Beauty campaign shows us that beauty is more than skin deep, winning hearts by championing real people, real curves, and real confidence. It’s marketing that hugs you back.

💸 Generosity is Golden: The court of public opinion expects the rich and mighty, like Jeff Bezos, to open their wallets wide. With his $10 billion handshake with Mother Earth, it’s philanthropy with a capital P.

📢 Values Loud and Clear: In a world craving authenticity, Starbucks brews up a storm with its diversity and inclusion blend, proving that companies can stand for more than just profits.

🎗️ Brand Politics: Nike laced up its sneakers and sprinted into the social justice arena, backing Colin Kaepernick and showing that brands can, and should, stand up for what they believe in.

🔍 Beyond the Buzz: Your customers are peeking out from behind the curtain, judging brands on their moral compass, not just their gadgets or goodies. The tech titans are under the microscope, with privacy and ethics in the spotlight.