💥 The Impact Icon is all about bravery vibes 💪🦁🔥.

Also known as the hero, the warrior, the crusader, the rescuer, the superhero, the soldier, the winning athlete, the dragon slayer, the competitor, or the team player, ultimately they desire to showcase bravery and resilience.

💥 The Impact Icon is gifted with skill mastery and Braveheart moves. They help their customers to level up, improve, and own their power in order to master their skills to make a positive impact.

“Got the grind? You’ll find the path.”

This brand personality is not without fault, being prone to getting a big head, always needing a rival, or being so obsessed with winning it’s kinda scary.

Customers who seek out 💥 The Impact Icon – consciously or not – may have been hit by a challenge or seeing someone who needs backup, and they’re ready to step up and crush it.

💥 The Impact Icon’s customers have varying levels of need.
It’s important to work out where your customer is at before tailoring your marketing for them.
– At a base level, they are leveling up skills, crushing goals, and getting that win – all about that competitive edge..
– Over time, this turns into like a trooper, stepping up for their country, team, community, or fam..
– Ultimately, where they want to get to is this: using their strength and smarts to make a real impact, for themselves and the world..

💥 The Impact Icon must help their customers avoid being seen as a pushover or for not stepping up.

Your brand might suit this Brand Personality if:
🌍 You’ve cooked up something that’s gonna shake up the world big time
🚀 Your product is like a secret weapon for people to hit their peak performance
🤝 Tackling a huge social issue and rallying folks to get in the game and make a difference
🎯 You’ve got your eyes on the prize, aiming to outdo your main rival
🐕 You’re the classic underdog story – ready to give the big players a run for their money
💪 Your product or service is a powerhouse at getting tough jobs done smoothly and effectively
✨ Standing out from those ‘all talk, no action’ options differentiates you
😇 Your customers are all about being the good guys, the real MVPs of morality.