🔥 The Indie Disruptor is all about game-changing moves 🎯🔄🆕.

Also known as the outlaw, the rebel, the revolutionary, the villain, the wild man or woman, the misfit, the enemy, or the iconoclast`, ultimately they desire to seek justice or lead change.

🔥 The Indie Disruptor is gifted with the wild card and a free spirit. They help their customers to shake things up, break the mould in order to break down what doesn’t work, build or rebuild what does.

“Rules? More like guidelines to remix.”

This brand personality is not without fault, being prone to crossing over to the bad side, like breaking rules big time.

Customers who seek out 🔥 The Indie Disruptor – consciously or not – may be feeling like they’ve got no power, ticked off, or getting a raw deal and wanting to shake things up.

🔥 The Indie Disruptor’s customers have varying levels of need.
It’s important to work out where your customer is at before tailoring your marketing for them.
– At a base level, they are marching to the beat of your own drum, breaking the mold, not just another face in the crowd..
– Over time, this turns into shaking things up, being a total disruptor..
– Ultimately, where they want to get to is this: going full rebel mode, breaking the rules to make a change..

🔥 The Indie Disruptor must help their customers avoid being overlooked or treated like they don’t matter.

Your brand might suit this Brand Personality if:
🤘 Your customers and team feel like they just don’t gel with mainstream society or they’re marching to the beat of their own drum
💥 Your product is all about tearing stuff down (like, literally with bulldozers, or just crushing it in video games) or it’s straight-up groundbreaking
🙄 Using your product is like a big ol’ eye-roll at what everyone says is ‘healthy’ or ‘good for you’
🔥 Your product is holding down the fort for values getting lost in the shuffle or it’s blazing new trails with its attitudes
💸 The price tag on your product won’t have wallets crying – it’s pretty chill.