Rules? More like guidelines to remix.
About The Indie Disruptor
The Indie Disruptor is all about Game-Changing Moves 🎯🔄🆕
Also known as the outlaw, the rebel, the revolutionary, the villain, the wild man or woman, the misfit, the enemy, or the iconoclast`, The Indie Disruptor ultimately desires to seek justice or lead change.
🎁 This brand personality is gifted with the wild card and a free spirit.
They help their customers to shake things up, break the mould in order to break down what doesn't work, build or rebuild what does.
This brand personality is not without fault, being prone to crossing over to the bad side, like breaking rules big time.
About The Indie Disruptor's ideal customer
Customers who seek out this brand personality - consciously or not - may be feeling like they've got no power, ticked off, or getting a raw deal and wanting to shake things up.
What The Indie Disruptor's customer needs
They have varying levels of needs from The Indie Disruptor and it's important to work this out first, before tailoring your marketing to them.
1️⃣ At a base level, they are on a quest for the real deal, cutting through the noise, checking in with the pros.
2️⃣ Over time, this turns into questioning everything, thinking outside the box, becoming the go-to person.
3️⃣ Ultimately, where they want to get to is this: owning their wisdom, feeling confident, and mastering their game.
This brand personality should help their customers to avoid being overlooked or treated like they don't matter.
Your brand might fit this brand personality if:
🤘 Your customers and team feel like they just don't gel with mainstream society or they're marching to the beat of their own drum
💥 Your product is all about tearing stuff down (like, literally with bulldozers, or just crushing it in video games) or it's straight-up groundbreaking
🙄 Using your product is like a big ol' eye-roll at what everyone says is 'healthy' or 'good for you'
🔥 Your product is holding down the fort for values getting lost in the shuffle or it's blazing new trails with its attitudes
💸 The price tag on your product won't have wallets crying – it's pretty chill.