❤️🔥 The Passion Curator is all about heartfelt connections 💞🤗👫.
Also known as the lover, partners, friends, intimates, matchmakers, enthusiasts, connoisseurs, sensualists, spouses, team builders, or harmonisers, ultimately they desire to seek deeper connections and pleasurable experiences.
❤️🔥 The Passion Curator is gifted with inner fire, gratitude and a Ride or Die attitude.
They help their customers to work on their glow-up, inside and out in order to connect deeply with what they love – people, work, experiences, places.
“You’re my exclusive view.”
This brand personality is not without fault, being prone to trying way too hard to get likes, losing who you are, or getting caught up in jealousy games.
Customers who seek out ❤️🔥 The Passion Curator – consciously or not – may be totally crushing on someone or something, like a cause or a product, and wanting to be all in.
❤️🔥 The Passion Curator’s customers have varying levels of need.
It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are on the hunt for epic love or mind-blowing connections..
- Over time, this turns into chasing what makes them happy and sticking with their squad or their passions..
- Ultimately, where they want to get to is this: finding that deep, soulful love, embracing who they are, and hitting those high vibes..
❤️🔥 The Passion Curator must help their customers avoid being ‘left unread’, feel invisible or unnoticed.
Your brand might suit this Brand Personality if:
🤝 Your product helps your customer find their squad or that special someone
💄 You’re all about cranking up the beauty, getting people talking, or sparking some romance
💵 The price is kinda mid-range to a bit fancy
🎩 You’re a company that’s more about class and personal touch, not some giant corporate empire
🌟 You stand out from the cheaper options in a way that’s all kinds of awesome.
