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Marketing tips for

❤️‍🔥 The Passion Curator


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For Passion Curator customers, it's not just about connections—it's about finding those special moments and items that truly resonate. It's about making every interaction feel like it's been crafted just for them. 🌟

There are two key points to keep in mind when using your brand personality in your marketing.

1. The person who most needs what you have to offer, has an innate need to seek deeper connections and pleasurable experiences - so think hard about how to show them how you help them achieve this.

2. ❤️‍🔥 The Passion Curator is gifted with inner fire, gratitude and a Ride or Die attitude - and this is what draws people to you in the first place.

When this comes through strongly in your marketing, it will naturally appeal more to the very people you can have the most impact on.

Here are a bunch of ways you can use the gifts and powers of your brand personality in your marketing:

❤️ Heart-to-Heart Hunters: Don’t just give a casual “hey”; dive deep into the “what makes you tick?” zone. It’s all about sharing dreams over small talk.

🍫 Emotions in Every Bite: Ever felt like your favourite cookie got a taste of your heartbreak? That’s classic Passion Curator territory—where snacks meet feels, and even Harvey’s Bristol Cream gets a backstory.

🌟 VIP Feels Only: They thrive on being the main character, where every service feels tailor-made. Imagine a hotel where they greet you and your furry friend by name, and yes, they remember you both like extra pillows.

💌 Love Letters from Brands: Those heartfelt “To our beloved customers” emails? Your customers will lap them up. They’re after romance in their inbox, not just the regular promo clutter.

🌈 Raw Over Flawless: Skip the salesy dream-pitching. These folks prefer the unfiltered truth, celebrating the beauty in the mess. It’s about connecting over shared Monday blues, not unattainable perfection.

🦄 Dare to Be Different: Forget following the crowd; Your customers seek out what shouts “This is so me!” They’re in the game to stand out, not blend in.

🎯 Data-Driven Matchmaking: Keith McNamara says toss out the old playbook; modern marketing is about wooing with precision, using data to hit the heartstrings with sniper accuracy.

🚗 Joy Rides over Status Symbols: Driving a Jaguar for them isn’t about the flex; it’s about the bliss of a luxury cuddle with the road. Pleasure trumps prestige every time.

💐 Craving the Spotlight: These folks need to feel like they’re the only ones in the room for a brand. Slip up, and they’re ready to switch to someone who serenades them with attention and appreciation.

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