When this comes through strongly in your marketing, it will naturally appeal more to the very people you can have the most impact on.

Here are a bunch of ways you can use the gifts and powers of your brand personality in your marketing:

❤️ Heart-to-Heart Hunters: Don’t just give a casual “hey”; dive deep into the “what makes you tick?” zone. It’s all about sharing dreams over small talk.

🍫 Emotions in Every Bite: Ever felt like your favourite cookie got a taste of your heartbreak? That’s classic Passion Curator territory—where snacks meet feels, and even Harvey’s Bristol Cream gets a backstory.

🌟 VIP Feels Only: They thrive on being the main character, where every service feels tailor-made. Imagine a hotel where they greet you and your furry friend by name, and yes, they remember you both like extra pillows.

💌 Love Letters from Brands: Those heartfelt “To our beloved customers” emails? Your customers will lap them up. They’re after romance in their inbox, not just the regular promo clutter.

🌈 Raw Over Flawless: Skip the salesy dream-pitching. These folks prefer the unfiltered truth, celebrating the beauty in the mess. It’s about connecting over shared Monday blues, not unattainable perfection.

🦄 Dare to Be Different: Forget following the crowd; Your customers seek out what shouts “This is so me!” They’re in the game to stand out, not blend in.

🎯 Data-Driven Matchmaking: Keith McNamara says toss out the old playbook; modern marketing is about wooing with precision, using data to hit the heartstrings with sniper accuracy.

🚗 Joy Rides over Status Symbols: Driving a Jaguar for them isn’t about the flex; it’s about the bliss of a luxury cuddle with the road. Pleasure trumps prestige every time.

💐 Craving the Spotlight: These folks need to feel like they’re the only ones in the room for a brand. Slip up, and they’re ready to switch to someone who serenades them with attention and appreciation.