When this comes through strongly in your marketing, it will naturally appeal more to the very people you can have the most impact on.
Here are a bunch of ways you can use the gifts and powers of your brand personality in your marketing:
🎨 Logo Love Languages: The Relatable Influencer wears logos like friendship bracelets, showing they’re part of the brand’s big, happy family.
🎈 Granfalloon Squad Goals: Introduced by the legendary Kurt Vonnegut, the Granfalloon is all about those feel-good, yet kinda random, group hugs based on shared likes or logos – because sometimes, loving the same brand is enough to spark a connection.
❤️ BFFs with Brands: It’s like finding your soulmate in a sea of products. Changes to our favorite brand can hit us hard, stirring up a drama worthy of a reality TV plot twist (Remember the New Coke saga?).
🏡 Community is Key: Imagine a car reunion but make it Saturn style, where everyone’s bonded not just by their ride but by that warm, fuzzy feeling of belonging. That’s how you turn customers into a loyal crew.
🌐 Modern Loneliness & Logo Hugs: As the world spins faster, we’re all seeking a little more connection, even if it’s from our shopping carts. Brands have become our new besties, filling the void with every purchase.
🎉 Marketing to the People’s Champ: For the Relatable Influencer, it’s all about brands that get down to earth, throwing community picnics instead of just sales pitches. They’re drawn to brands that feel like a neighbor, not just a billboard.
🌍 A Rainbow of Influences: The Relatable Influencer crowd is as diverse as a music festival lineup – from credit-card wielding hippies to intellectuals rocking work boots, all united under the banner of being authentically themselves.
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