We’re all on the same team.
About The Relatable Influencer
The Relatable Influencer is all about Fair Play ⚖️🤝👍
Also known as the Everyperson, the Regular Gal/Guy, the Regular Jane/Joe, the Everyman, the Commoner, the Gal/Guy Next Door, the Realist, the Solid Citizen, or the Good Neighbour, The Relatable Influencer ultimately desires to build bonds and networks.
🎁 This brand personality is gifted with keeping it real, real talk and zero fakery.
They help their customers to get grounded, relatable, and fit in in order to find their tribe, or find out where they belong.
This brand personality is not without fault, being prone to losing yourself just to fit in, ending up in shallow relationships, or being that person who'd rather take flak than be solo.
About The Relatable Influencer's ideal customer
Customers who seek out this brand personality - consciously or not - may be feeling like an outsider and just wanting to find their squad.
What The Relatable Influencer's customer needs
They have varying levels of needs from The Relatable Influencer and it's important to work this out first, before tailoring your marketing to them.
1️⃣ At a base level, they are on a quest for the real deal, cutting through the noise, checking in with the pros.
2️⃣ Over time, this turns into questioning everything, thinking outside the box, becoming the go-to person.
3️⃣ Ultimately, where they want to get to is this: owning their wisdom, feeling confident, and mastering their game.
This brand personality should help their customers to avoid sticking out like a sore thumb and/or get ghosted for being too extra.
Your brand might fit this brand personality if:
👫 You help peeps feel like they're part of the crew or to fit right in
🕒 Your product is something to use all the time, like it's no big deal
💰 You're priced so it's easy on your wallet (or it's the fancy version of something usually cheap)
🏡 You've got a real chill, homey vibe
😎 You're aiming to stand out from those pricier, high-and-mighty brands in a cool way.