Real talk unlocks freedom.
About The Thought Leader
The Thought Leader is all about Smart Insights 🧠🔍📚
Also known as the sage, the expert, scholar, detective, oracle, evaluator, advisor, philosopher, researcher, thinker, planner, professional, mentor, or teacher, The Thought Leader ultimately desires to uncover realities and insights.
🎁 This brand personality is gifted with smarts and wisdom.
They help their customers to get curious, learn more, and get to know themselves in order to use their smarts to decode and rock the world.
This brand personality is not without fault, being prone to overthinking everything but never jumping in, being stuck in your own bubble, or just not getting the real world.
About The Thought Leader's ideal customer
Customers who seek out this brand personality - consciously or not - may be all tangled up in what's what, wanting to clear the fog and get the real scoop.
What The Thought Leader's customer needs
They have varying levels of needs from The Thought Leader and it's important to work this out first, before tailoring your marketing to them.
1️⃣ At a base level, they are on a quest for the real deal, cutting through the noise, checking in with the pros.
2️⃣ Over time, this turns into questioning everything, thinking outside the box, becoming the go-to person.
3️⃣ Ultimately, where they want to get to is this: owning their wisdom, feeling confident, and mastering their game.
This brand personality should help their customers to avoid being played or not knowing the full story.
Your brand might fit this brand personality if:
🧠 You're the go-to guru, dishing out the know-how to your customers
💡 Your product or service gets your customers' brains buzzing and thinking outside the box
🔬 Your brand is all about cutting-edge science or some deep, secret wisdom
📊 This isn't just talk – you've got the solid stats to back up how awesome your brand is
🛡 You're setting your product apart from the iffy ones – no more guesswork on quality or performance.