The Thought Leader

Real talk unlocks freedom.

About The Thought Leader

The Thought Leader is all about Smart Insights πŸ§ πŸ”πŸ“š

Also known as the sage, the expert, scholar, detective, oracle, evaluator, advisor, philosopher, researcher, thinker, planner, professional, mentor, or teacherThe Thought Leader ultimately desires to uncover realities and insights.

🎁 This brand personality is gifted with smarts and wisdom.

They help their customers to get curious, learn more, and get to know themselves in order to use their smarts to decode and rock the world.

This brand personality is not without fault, being prone to overthinking everything but never jumping in, being stuck in your own bubble, or just not getting the real world.

About The Thought Leader's ideal customer

Customers who seek out this brand personality - consciously or not - may be all tangled up in what's what, wanting to clear the fog and get the real scoop.

What The Thought Leader's customer needs

They have varying levels of needs from The Thought Leader and it's important to work this out first, before tailoring your marketing to them.

1️⃣ At a base level, they are on a quest for the real deal, cutting through the noise, checking in with the pros.

2️⃣ Over time, this turns into questioning everything, thinking outside the box, becoming the go-to person.

3️⃣ Ultimately, where they want to get to is this: owning their wisdom, feeling confident, and mastering their game.


This brand personality should help their customers to avoid being played or not knowing the full story.

Your brand might fit this brand personality if:

🧠 You're the go-to guru, dishing out the know-how to your customers

πŸ’‘ Your product or service gets your customers' brains buzzing and thinking outside the box

πŸ”¬ Your brand is all about cutting-edge science or some deep, secret wisdom

πŸ“Š This isn't just talk – you've got the solid stats to back up how awesome your brand is

πŸ›‘ You're setting your product apart from the iffy ones – no more guesswork on quality or performance.

πŸŽ‰ new! πŸŽ‰

πŸŽ‰ The Pop Up Studio πŸŽ‰

look better on video!

The Pop Up Studio is for video content creators who want to create professional quality videos for multiple marketing purposes, all from the home office - regardless of space or budget constraints!

Create an HQ video creation space with your smarts and your smartphone!

  • 3 fun video lessons
  • Worksheets & checklists to support your learning
  • Designed for action! Make progress while you learn