Marketing tips for 💡 The Thought Leader • PetiMorgan.co

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When you're aiming to dazzle Thought Leader customers, it's all about serving up a rich menu of credibility, quality, and brain-boosting insights. Skip the sales pitch, and let the substance of your offerings do the talking. 🎓💡

There are two key points to keep in mind when using your brand personality in your marketing.

1. The person who most needs what you have to offer, has an innate need to uncover realities and insights - so think hard about how to show them how you help them achieve this.

2. 💡 The Thought Leader is gifted with smarts and wisdom - and this is what draws people to you in the first place.

When this comes through strongly in your marketing, it will naturally appeal more to the very people you can have the most impact on.

Here are a bunch of ways you can use the gifts and powers of your brand personality in your marketing:

📚 Building the Trust Tower: First things first, Thought Leaders need to see you’re the real deal. Before they even glance at your message, they’re checking if your credibility bar is high enough.

🙅‍♂️ Keep It Classy: Talk to Thought Leaders as equals. Patronizing is a no-go zone; they’re all about that respectful and brainy banter.

🚫 Pressure? What’s That?: Hard sells make Thought Leaders run for the hills. They’re more about the slow dance of decision-making, weighing every fact and figure.

🧠 Just the Facts, Please: When it comes to making choices, Thought Leaders want the nitty-gritty details—quality, cost, the works—to guide their ultra-rational brains.

🌟 Make Them the MVP: Arm Thought Leaders with top-notch info, making them feel like the smartest person in the room. Knowledge is their power-up.

🔍 Quality is Queen (or King): Only the best will do. Show off your quality, and Thought Leaders will stick by you like loyal subjects to royalty.

Modern Day Masterclasses:

🚗 Tesla’s Clever Convo: Tesla wins hearts with talks on innovation and green creds, ticking all the right boxes for Thought Leaders looking for smart and significant buys.

🍏 Apple’s Info Feast: At every product launch, Apple dishes out a buffet of technical tidbits and behind-the-scenes magic, just what the Thought Leader ordered.

🧠 TED Talks Treasure Trove: TED is like a brain spa for Thought Leaders, offering a buffet of ideas that nourish their intellect and curiosity.

💼 LinkedIn’s Wisdom Wells: Thought Leaders drink deep from LinkedIn’s well of industry insights and analyses, quenching their thirst for substantial content.

🤖 Google’s DeepMind Delight: Showcasing the edge of AI exploration, DeepMind is a candy store for Thought Leaders fascinated by technology’s potential.