A fantastical illustration of a lightbulb.

Marketing tips for

πŸ’‘ The Thought Leader

 

Subscribe only Marketing Tips

When you're aiming to dazzle Thought Leader customers, it's all about serving up a rich menu of credibility, quality, and brain-boosting insights. Skip the sales pitch, and let the substance of your offerings do the talking. πŸŽ“πŸ’‘

There are two key points to keep in mind when using your brand personality in your marketing.

1. The person who most needs what you have to offer, has an innate need to uncover realities and insights - so think hard about how to show them how you help them achieve this.

2. πŸ’‘ The Thought Leader is gifted with smarts and wisdom - and this is what draws people to you in the first place.

When this comes through strongly in your marketing, it will naturally appeal more to the very people you can have the most impact on.

Here are a bunch of ways you can use the gifts and powers of your brand personality in your marketing:

πŸ“š Building the Trust Tower: First things first, Thought Leaders need to see you’re the real deal. Before they even glance at your message, they’re checking if your credibility bar is high enough.

πŸ™…β€β™‚οΈ Keep It Classy: Talk to Thought Leaders as equals. Patronizing is a no-go zone; they’re all about that respectful and brainy banter.

🚫 Pressure? What’s That?: Hard sells make Thought Leaders run for the hills. They’re more about the slow dance of decision-making, weighing every fact and figure.

🧠 Just the Facts, Please: When it comes to making choices, Thought Leaders want the nitty-gritty detailsβ€”quality, cost, the worksβ€”to guide their ultra-rational brains.

🌟 Make Them the MVP: Arm Thought Leaders with top-notch info, making them feel like the smartest person in the room. Knowledge is their power-up.

πŸ” Quality is Queen (or King): Only the best will do. Show off your quality, and Thought Leaders will stick by you like loyal subjects to royalty.

Modern Day Masterclasses:

πŸš— Tesla’s Clever Convo: Tesla wins hearts with talks on innovation and green creds, ticking all the right boxes for Thought Leaders looking for smart and significant buys.

🍏 Apple’s Info Feast: At every product launch, Apple dishes out a buffet of technical tidbits and behind-the-scenes magic, just what the Thought Leader ordered.

🧠 TED Talks Treasure Trove: TED is like a brain spa for Thought Leaders, offering a buffet of ideas that nourish their intellect and curiosity.

πŸ’Ό LinkedIn’s Wisdom Wells: Thought Leaders drink deep from LinkedIn’s well of industry insights and analyses, quenching their thirst for substantial content.

πŸ€– Google’s DeepMind Delight: Showcasing the edge of AI exploration, DeepMind is a candy store for Thought Leaders fascinated by technology’s potential.

YoΓΌverlays related to πŸ’‘ The Thought Leader

Thumbs down
Broken heart sign
Me, my face and I

Bonus content for subscribers!

Subscribe to keep reading

This post is free to read but only available to subscribers. Join today to get access to this content.

πŸŽ‰ The Pop Up Studio πŸŽ‰

look better on video!

The Pop Up Studio is for video content creators who want to create professional quality videos for multiple marketing purposes, all from the home office - regardless of space or budget constraints!

Create an HQ video creation space with your smarts and your smartphone!

  • 3 fun video lessons
  • Worksheets & checklists to support your learning
  • Designed for action! Make progress while you learn
>
Pin