Yoüverlay #12

Bored scrolling

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About the 'Bored scrolling' Yoüverlay

In this Yoüverlay, you're holding a phone or tablet and looking bored, scrolling through imaginary social content. You can change it up by yawning, rolling your eyes or sighing dramactically.

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How to use this Yoüverlay in your marketing graphics

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The “Bored Scrolling” Yoüverlay –  raw and irreverent – can be a powerful tool in personal branding, especially for content creators whose brand personality aligns with being honest, truthful, or even slightly sarcastic.

This Yoüverlay, when used creatively, can make a statement, engage audiences, and differentiate a brand on platforms like Instagram and on various website pages. Here’s how to leverage it across different mediums:

Instagram Posts

  1. A post that critiques the overuse of filters in social media. The creator could be seen scrolling with an exaggerated bored expression, with graphical filters floating around them, which they dismissively swipe away. Caption: “Swiping left on unrealistic beauty standards.” #KeepItReal #NoMoreFilters #AuthenticityWins #SocialMediaReality
  2. Promoting a new blog post about the monotony of online content. The image shows the creator scrolling with a bored look, surrounded by repetitive icons representing typical online content (e.g., cat videos, memes). Caption: “Ever feel like you’re on a content carousel? 🎠 Let’s talk about breaking the monotony. Link in bio.” #ContentFatigue #BreakTheCycle #BoredScrolling #NewBlogPost

Website Integration

  1. Home Page: A large banner image of the “Bored Scrolling” Yoüverlay at the top, with the text overlay: “Looking for something different?” This immediately addresses visitors who are tired of the same old content. This sets the tone for a website that promises unique, engaging content, differentiating it from the outset.
  2. Sales Page: Use the Yoüverlay to highlight the problem your product solves. For instance, if selling a course on creative content creation, the image could show the creator scrolling bored, with a text bubble saying, “There’s got to be more than this.” Below the image, introduce your course as the solution to the boredom, promising engaging and innovative content strategies.
  3. Product Page: Feature the Yoüverlay next to product reviews or testimonials, with a caption like, “Even our toughest critics can’t scroll past this.” It humorously suggests that even the bored scroller found the product engaging. This approach humanises the product page, making it more relatable and engaging.
  4. About Us Page: A series of “Bored Scrolling” images showing the team in various settings, with captions that humorously narrate each person’s quirks or hobbies. This adds personality to the team, making them more relatable to the audience.
  5. Blog Post: Start the post with the “Bored Scrolling” image to highlight the topic of discussion, such as the impact of social media on our attention spans. The image acts as a visual hook, drawing readers into the discussion and setting the tone for a candid, insightful analysis.

The “Bored Scrolling” Yoüverlay, when used thoughtfully, can significantly enhance personal branding efforts, making content more relatable and engaging. 

By integrating this Yoüverlay with clever text overlays, graphical elements, and strategic placement, content creators can effectively communicate their brand personality, stand out in a crowded digital space, and connect with their audience on a deeper level.

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