Yoüverlay #68

Oh no or oh dear

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In this Yoüverlay you are mouthing ‘oh no’ then placing your hand across your mouth with a concerned look on your face. 🫢

You can change it up by adding an awkward cringe, or a forgiving shrug.

How to use this Yoüverlay in your marketing graphics

On Instagram, the ‘Oh no or oh dear’ pose can be creatively used to address common mistakes or misconceptions in your niche. For example, a content creator in the fitness industry could use this pose with a caption like, “Oh no! Are you making this common workout mistake?” and overlay text in Canva that says, “Avoid These 5 Workout Mistakes!” Relevant hashtags could include #FitnessTips, #WorkoutMistakes, and #HealthyLiving.

On a website’s home page, this pose can be used to draw attention to a critical message or announcement. For instance, a tech company could use the image with a text overlay in Canva that reads, “Oh no! Our latest update has a bug. We’re working on it!” This immediately communicates transparency and concern, aligning with a brand personality that is observant and reassuring.

For a sales page, the pose can highlight a limited-time offer or a common problem that the product solves. A skincare brand might use the image with a Canva overlay saying, “Oh no! Struggling with dry skin?” followed by a call to action like, “Try our new hydrating serum!” This approach can be paired with captions such as, “Don’t let dry skin get you down. Our serum is here to help!” and hashtags like #SkincareSolutions, #Hydration, and #BeautyTips.

On a product page, the pose can be used to emphasize a product feature or benefit that addresses a common issue. For example, a kitchen gadget company could use the image with text in Canva that says, “Oh no! Tired of messy kitchens?” and then highlight how their product can help. Captions might include, “Say goodbye to kitchen messes with our innovative gadget!” and hashtags like #KitchenHacks, #CleanKitchen, and #HomeEssentials.

For an ‘about us’ page, the pose can humanize the brand by showing empathy and understanding. A mental health service provider could use the image with a Canva overlay that reads, “Oh no! Feeling overwhelmed?” and then share their mission to help. Captions could be, “We’re here to support you through tough times,” with hashtags like #MentalHealthMatters, #Support, and #Wellbeing.

In a blog post, the pose can introduce a problem that the post will address. A financial advisor might use the image with text in Canva saying, “Oh no! Struggling with debt?” and then provide tips and solutions in the post. Captions could include, “Debt can be overwhelming, but we’re here to help you manage it,” and hashtags like #FinancialAdvice, #DebtManagement, and #MoneyTips.

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