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Marketing tips for

๐Ÿ”ฅ The Indie Disruptor


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In a nutshell, wooing customers of the Indie Disruptor is all about blending digital flair, a rebel heart, and a sharp eye for what makes pop culture pop. It's navigating the fine line between too much and just right, all while keeping it fresh, fast, and furiously fun. ๐Ÿš€โœจ

There are two key points to keep in mind when using your brand personality in your marketing.

1. The person who most needs what you have to offer, has an innate need to seek justice or lead change - so think hard about how to show them how you help them achieve this.

2. ๐Ÿ”ฅ The Indie Disruptor is gifted with the wild card and a free spirit - and this is what draws people to you in the first place.

When this comes through strongly in your marketing, it will naturally appeal more to the very people you can have the most impact on.

Here are a bunch of ways you can use the gifts and powers of your brand personality in your marketing:

๐ŸŽค Rave 2.0 as the New Marketing Beat: Forget old-school raves; picture exclusive Spotify Premium secret gigs or Snapchat’s limited-time AR adventures. It’s all about creating that VIP buzz in the digital realm.

๐Ÿ“ฑ Dialing in on Digital Channels: Swap those flyers for slick Instagram ads and TikTok content drops. It’s about meeting your customers where they scroll, with style.

๐Ÿ“บ From MTV to Meme TV: Remember when MTV was the rebel of TV? Now, YouTube and Twitch are where the cool cats and creators hang out, pushing the envelope and making it personal.

๐ŸŽจ Edgy Aesthetics: Dive into the world of eye-popping Instagram filters and TikTok vids that mix dark humour with a hint of shock, all to snag that double-tap.

๐Ÿ˜ฒ Shock-o-Meter: From Elon Musk’s tweet-storms to brands that dare to disturb, it’s about sparking conversations and controversies that catch fire online.

๐Ÿ›๏ธ Sales with Swagger: Think flash sales on Shopify or hyped drops on streetwear sites, where snagging a limited-edition piece feels like a victory lap.

๐ŸŽฎ Quirky Events Unleashed: Swap the gala for gaming marathons on Twitch that blend comedy, star power, and surprises, flipping the script on fundraising.

๐ŸŒŸ Rebel Icons on Display: Supreme’s knack for teaming up with the anti-cool crowd, from YouTubers to Instagrammers, turns ad campaigns into counterculture catnip.

๐Ÿ’ผ The Professional Rebel: Today’s Indie Disruptors? They’re the Tesla-driving, trendsetting professionals with a taste for the unconventional.

๐Ÿšถโ€โ™‚๏ธ Edging with Care: Learn from those social media slip-ups; edgy is cool, but don’t cross the line into cringe territory. It’s about being the right kind of rebel.

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