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Marketing tips for

🧘 The Wellness Guru


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The Wellness Guru customer of today thrives on authenticity, balance, and a strong sense of community. Brands that walk the talk, ditching the preachy for the genuine, are the ones that will capture their hearts. And honestly, isn't it about time we all spread a little more love? πŸ’–

There are two key points to keep in mind when using your brand personality in your marketing.

1. The person who most needs what you have to offer, has an innate need to safeguard and defend - so think hard about how to show them how you help them achieve this.

2. 🧘 The Wellness Guru is gifted with heart on sleeve and Big Giver vibes - and this is what draws people to you in the first place.

When this comes through strongly in your marketing, it will naturally appeal more to the very people you can have the most impact on.

Here are a bunch of ways you can use the gifts and powers of your brand personality in your marketing:

πŸ—£οΈ Show, Not Just Tell: Saying “we care” doesn’t quite cut the mustard. It’s all about the show-and-tell, where actions dazzle and words take a backseat. When companies roll up their sleeves, that’s when the magic happens.

πŸš€ Above & Beyond: Picture Apple playing knight in shining armor, delivering a gadget right to your doorstep when you need it most. That’s the stuff of legends and love songs in the brand world.

🌟 Service Superheroes: Enter Zappos and Amazon, turning the customer service game into an art form. Their level of “wow” is so high, it’s got people singing their praises from the rooftops.

βš–οΈ Masterful Multitaskers: Wellness Gurus today are like jugglers at the circus, keeping their health, family, and career balls in the air. Brands that lend a hand (or a ball) can become part of their balancing act.

❀️ Cool to Care: Gone are the days when caring was behind the scenes. Now, it’s front and center, with influencers and celebs leading the charge on mental health and wellness, making kindness trendier than ever.

πŸ’ͺ No Pushovers Here: Today’s Wellness Gurus have a backbone of steel, channeling their inner Netflix protagonist to stand firm and demand respect.

πŸ•ŠοΈ Modern-Day Heroes: The era of thankless sacrifice is over. Now, it’s all about inspiring and being inspired, with TED Talks serving as the modern campfire for sharing life-changing tales.

🀝 Craving Connection: In a sometimes-cold world, Wellness Gurus seek warmth in real connections and brands that get the importance of a heartfelt hug or a helping hand.

πŸš€ Breaking Molds: Stereotypes? Yawn. Today’s vibe is all about celebrating every shade of caring, from the rugged to the refined, without getting stuck in yesterday’s labels.

🏑 Family & Friends First: Think of the digital equivalent of a group hug – apps and platforms that pull everyone closer, making family game night or community clean-ups a snap.

🌈 Embracing Everyone: The new cool kids on the block are brands that stand for inclusivity, like Nike cheering on every athlete, regardless of their story.

🌍 From Dreamers to Doers: Wellness Gurus aren’t just wishing on a star; they’re out there making change happen, with brands like Coca-Cola showing how it’s done with eco-friendly strides and community uplift.

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