Passion Curators

Every type of business falls into one (or more) of the 12 types of Brand Personalities.

When you fully understand your brand’s ‘personality’, you’ll also understand the type of customers who are in need of your services, and how to appeal to them in your marketing! Today we explore The Passion Curator.

Given the vibrant and deeply passionate essence of The Passion Curator brand personality, businesses, content creators, and brands that align with this ethos are those that inspire, empower, and facilitate personal and communal growth and connection.

They are entities that help individuals embrace their authentic selves, pursue their passions, and cultivate meaningful relationships and experiences. Here’s a comprehensive list of such entities across various sectors:

Is your brand a Passion Curator? Take the quiz and find out!

21 business and brand types who fit The Passion Curator brand personality

Health and Wellness

1. Mindfulness and Meditation Apps/Coaches – Brands like Headspace or individuals like Tara Brach who guide people towards inner peace and self-love.
2. Fitness Coacheswith a Holistic Approach – Personal trainers or yoga instructors who focus not just on physical health but also on mental and emotional well-being.
3. Nutritionists/Dieticians with a Focus on Joyful Eating – Professionals who promote eating for happiness and health, not restrictions.

Beauty and Self-Care

1. Eco-Friendly Beauty Brands – Companies like Lush or Herbivore Botanicals that offer products to pamper oneself while being kind to the planet.
2. Self-Care Subscription Boxes – Services like FabFitFun or Therabox that deliver self-love and care to your doorstep.
3. Inclusive Fashion Brands – Clothing lines that celebrate all body types and encourage self-expression, such as Savage X Fenty.

Relationship and Connection

1. Dating Coaches and Relationship Experts – Professionals who help individuals find and nurture deep, meaningful connections.
2. Community-Building Platforms – Online or local groups that bring together people with shared interests or passions, like Meetup.
3. Inspirational Speakers and Authors – Individuals like Brené Brown or Elizabeth Gilbert who inspire people to live authentically and love deeply.

Creativity and Expression

1. Art Therapy Services – Professionals or workshops that use art as a means to heal, express, and discover oneself.
2. Music and Art Platforms – Communities or services like Patreon that support independent artists and creators.
3. Creative Writing and Storytelling Workshops – Spaces where individuals can share their stories and connect with others on a deep level.

Adventure and Experience

1. Travel Companies Focused on Authentic Experiences – Businesses like Intrepid Travel that offer trips designed to deeply connect with local cultures and communities.
2. Outdoor Adventure Guides and Groups – Services that organize hikes, climbs, or camping trips for those seeking adventure and connection with nature.
3. Workshop and Retreat Organizers – Entities that host events focused on personal growth, creativity, and spiritual awakening.

Social Impact and Activism

1. Social Enterprises and Nonprofits – Organisations that are driven by a cause, offering products or services that give back to the community or environment.
2. Environmental and Social Justice Content Creators – Influencers or bloggers who use their platform to advocate for change and inspire others to take action.
3. Ethical Fashion and Lifestyle Brands – Companies that prioritize sustainability and fair trade, helping consumers make choices that align with their values.

Personal Development and Education

1. Life Coaches and Motivational Speakers – Individuals who empower others to pursue their passions and achieve their goals.
2. Online Learning Platforms with a Focus on Personal Growth – Services like MasterClass or Skillshare that offer courses on a wide range of topics, from cooking to photography to self-improvement.
3. Mindset and Empowerment Podcasts – Shows that provide inspiration, practical advice, and stories of transformation.

Aligning with The Passion Curator brand personality, these businesses, creators, and brands are all about igniting the spark within, fostering deep connections, and encouraging a life lived with passion and purpose.

What’s next?

Can you see your own brand in this list? Here’s what to do next:

1. Do the quiz to find out what your main brand personality is
2. Learn more about the brand personality The Passion Curator
3. Explore marketing tips for The Passion Curator.