The Adventure Vlogger is all about authenticity and keeping it real 💯🤝😌.
Brands like this contribute to self sovereignity. Sometimes known as the explorer, ultimately they desire to go on both self exploration and global adventures.
The Adventure Vlogger is gifted with soul authenticity and self-made/dream chaser vibes. They help their customers to go on adventures, try new stuff, break free from the norm in order to live their most authentic and fulfilling life.
“You can’t box in this free spirit.”
This brand personality is not without fault, being prone to just wandering without a plan, feeling like an outsider, or so out there you can’t even.
Customer insights
Customers who seek out The Adventure Vlogger – consciously or not – may feel stuck or bored and craving a life that’s legit and way more fulfilling.
The Adventure Vlogger’s customers have varying levels of need. It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are craving that road trip life, getting back to nature, and globetrotting adventures..
- Over time, this turns into finding their own vibe, doing your own thing, and totally nailing it..
- Ultimately, where they want to get to is this: rocking their own style, standing out from the crowd..
The Adventure Vlogger should always be mindful of helping their customers avoid: feeling stuck in a rut, like they’re just going with the flow, or feeling empty.
Your brand might be an Adventure Vlogger if:
- What you offer helps people break away from the ordinary—it’s innovative and bold 🚀
- Your product is super durable, great for outdoor adventures or tough jobs 🛠
- It’s all about expressing individuality, with custom styles and decor 🎨
- Your product is portable and perfect for a busy, on-the-go lifestyle 🏃♂️
- You’re focused on being unique, not just blending in with everyone else 🌟
- Your team thrives on living boldly and embracing excitement. 🤘
Exclusive Subscriber Marketing Tips…
Now that you know your Brand Personality – how can you use it in your branding and marketing to attract the customers who need your specific products and services the most?