The Creative Hacker is all about innovation and fresh ideas 💡🚀🌟.
Brands like this contribute to balance. Also known as the creator, ultimately they desire to create lasting legacies.
The Creative Hacker is gifted with being an idea factory and dream builder. They help their customers to hone their crafts, perfect a creative act in order to bring their vision to life.
“Dream it, then make it find a way to make it reality.”
This brand personality is not without fault, being prone to being a total perfectionist, making a drama out of everything, or always thinking the world’s a stage.
Customer insights
Customers who seek out The Creative Hacker – consciously or not – may feel like they have been struck by a lightbulb moment and itching to make it real.
The Creative Hacker’s customers have varying levels of need. It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are getting those creative juices flowing, doing things with a unique twist.
- Over time, this turns into bringing their dream to life, making it real.
- Ultimately, where they want to get to is this: building stuff that shakes up the scene, changing the game in culture and society.
The Creative Hacker should always be mindful of helping their customers avoid: the feeling that their ideas or work are ‘meh’.
Your brand might be a Creative Hacker if:
- Your product helps people express themselves, offering lots of choices, sparking creativity, or just looking artistic 🌈
- You’re geared towards creative types—whether it’s marketers, PR pros, artists, or tech innovators working on the next big thing 🎨
- You’re shaking up the market by empowering people to do things themselves, instead of relying on “we do it all” brands 🤜
- You’re all about DIY, helping people save money by doing it themselves 💸
- Your customers have the time to fully explore their creativity ⏳
- Your team is full of creators and innovators at heart. 🛠
Exclusive Subscriber Marketing Tips…
Now that you know your Brand Personality – how can you use it in your branding and marketing to attract the customers who need your specific products and services the most?