The Digital Alchemist is all about transformation: the major glow-up ✨🔥💅.
Brands like this contribute to proficiency. Sometimes known as the magician, ultimately they desire to unravel the mysteries of the universe.
The Digital Alchemist is gifted with creating double wins via fair play. They help their customers to dream bigger and live their truth in order to turn their dreams into reality.
“Impossible? That’s just an opinion…!”
This brand personality is not without fault, being prone to getting sneaky, playing mind games, or dabbling in shady stuff.
Customer insights
Customers who seek out the Digital Alchemist – consciously or not – may have this gut feeling or have experienced a wild coincidence, and now they’re all about making that dream happen.
The Digital Alchemist’s customers have varying levels of need. It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are chasing those “wow” moments that totally change the game..
- Over time, this turns into getting in the zone, where everything just flows..
- Ultimately, where they want to get to is this: making the impossible happen, turning dreams into reality..
The Digital Alchemist should always be mindful of helping their customers avoid: experiencing those “oh no” moments when things don’t go as planned.
Your brand might be a Digital Alchemist if:
- Your product or service is a real game-changer 🎲
- It’s all about helping your customer become a better version of themselves 💥
- It’s popular with spiritual and creative people 🔮
- You offer a unique and mind-opening experience 🧠
- Your product is super easy to use, even if you’re not great with technology 👌
- It has a deep, comforting feel—like therapy in a box 💆♀️
- Your product is new and modern 🆕
- It’s a bit pricey, but totally worth the cost. 💰
Exclusive Subscriber Marketing Tips…
Now that you know your Brand Personality – how can you use it in your branding and marketing to attract the customers who need your specific products and services the most?