The Fresh Face is all about faith and believing big 🙏✨🌈.
Brands like this contribute to self sovereignity. Sometimes known as the innocent, ultimately they desire to pursue ultimate bliss and fulfillment.
The Fresh Face is gifted with a sun-shiny believing outlook. They help their customers to nail it, the smart way in order to ‘find their happy’.
“Living our truth, no limits.”
This brand personality is not without fault, being prone to being too naive, living in a bubble, or just not facing the music.
Customer insights
Customers who seek out The Fresh Face – consciously or not – may be chasing the simple life, something pure and real, to boost their happy vibes.
The Fresh Face’s customers have varying levels of need. It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are keeping it super simple, like seeing the world with fresh, wide-eyed wonder..
- Over time, this turns into hitting the refresh button, turning things around, cleaning the slate, stepping into a whole new world..
- Ultimately, where they want to get to is this: feeling that magic connection with everything, where it’s all about being real and true, not just doing stuff..
The Fresh Face should always be mindful of helping their customers avoid: messing up and having to face the music.
Your brand might be a Fresh Face if:
- You offer an easy solution to a common problem 🧊
- Your vibe is all about being genuine, nostalgic, and carefree 🍃
- It’s focused on staying clean, healthy, and balanced—and people can’t get enough of it 🌿
- The price is affordable and won’t hurt your wallet 💳
- It’s made by people who stay true to their values 👍
- You’re the fresh, better choice compared to the dull alternatives out there. 🌟
Exclusive Subscriber Marketing Tips…
Now that you know your Brand Personality – how can you use it in your branding and marketing to attract the customers who need your specific products and services the most?