The Impact Icon is all about courage and bravery vibes 💪🦁🔥.
Brands like this contribute to proficiency. Also known as the hero, ultimately they desire to showcase bravery and resilience.
The Impact Icon is gifted with skill mastery and Braveheart moves. They help their customers to level up, improve, and own their power in order to master their skills to make a positive impact.
“Got the grind? You’ll find the path.”
This brand personality is not without fault, being prone to getting a big head, always needing a rival, or being so obsessed with winning it’s kinda scary…
Customer insights
Customers who seek out The Impact Icon – consciously or not – may have been hit by a challenge, or have seen someone who needs backup, and they’re ready to step up and crush it.
The Impact Icon’s customers have varying levels of need. It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are leveling up skills, crushing goals, and getting that win – all about that competitive edge.
- Over time, this turns into behaving like a trooper, stepping up for their country, team, community, or fam.
- Ultimately, where they want to get to is this: using their strength and smarts to make a real impact, for themselves and the world..
The Impact Icon should always be mindful of helping their customers avoid: being seen as a pushover, or for not stepping up.
Your brand might be an Impact Icon if:
- You’ve created something that’s going to make a big impact on the world 🌍
- Your product is like a secret weapon to help people reach their best performance 🚀
- It’s tackling a major social issue and inspiring people to take action and make a difference 🤝
- You’re focused on beating your main competitor 🎯
- You’re the underdog, ready to challenge the big players 🐕
- Your product or service is a powerhouse that handles tough tasks with ease 💪
- You stand out from the options that are all talk and no action ✨
- Your customers are the good guys, the true champions of doing the right thing. 😇
Exclusive Subscriber Marketing Tips…
Now that you know your Brand Personality – how can you use it in your branding and marketing to attract the customers who need your specific products and services the most?