The Indie Disruptor is all about revolution and game-changing moves 🎯🔄🆕.
Brands like this contribute to proficiency. Also known as the outlaw, ultimately they desire to seek justice or lead change.
The Indie Disruptor is gifted with the wild card and a free spirit. They help their customers to shake things up, break the mould in order to break down what doesn’t work, build or rebuild what does.
“Rules? More like guidelines to remix.”
This brand personality is not without fault, being prone to crossing over to the bad side, like breaking rules big time.
Customer insights
Customers who seek out The Indie Disruptor – consciously or not – may be feeling like they have no power, feeling ticked off, or that they’ve gotten a raw deal and want to shake things up.
The Indie Disruptor’s customers have varying levels of need. It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are marching to the beat of their own drum, breaking the mold, and not just another face in the crowd.
- Over time, this turns into shaking things up, being a total disruptor.
- Ultimately, where they want to get to is this: going full rebel mode, breaking the rules to make a change.
The Indie Disruptor should always be mindful of helping their customers avoid: being overlooked or treated like they don’t matter.
Your brand might be an Indie Disruptor if:
- Your customers and team don’t fit in with the mainstream—they’re doing their own thing 🤘
- Your product is all about breaking things down, whether that’s literally demolishing stuff or dominating in video games 💥
- Using your product feels like a big eye-roll at what’s considered “healthy” or “good for you.” 🙄
- Your product stands firm on values that are fading or is pushing forward with bold, new ideas 🔥
- The price is reasonable, so it won’t hurt anyone’s wallet. 💸
Exclusive Subscriber Marketing Tips…
Now that you know your Brand Personality – how can you use it in your branding and marketing to attract the customers who need your specific products and services the most?