The Passion Curator is all about love and heartfelt connections 💞🤗👫.
Brands like this contribute to affiliation. Sometimes known as the lover, ultimately they desire to seek deeper connections and pleasurable experiences.
The Passion Curator is gifted with inner fire, gratitude and a Ride or Die attitude. They help their customers to work on their glow-up, inside and out in order to connect deeply with what they love – people, work, experiences, places.
“You’re my exclusive view.”
This brand personality is not without fault, being prone to trying way too hard to get likes, losing who you are, or getting caught up in jealousy games.
Customer insights
Customers who seek out The Passion Curator – consciously or not – may be totally crushing on someone or something, like a cause or a product, and wanting to be all in.
The Passion Curator’s customers have varying levels of need. It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are on the hunt for epic love or mind-blowing connections..
- Over time, this turns into chasing what makes them happy and sticking with their squad or their passions..
- Ultimately, where they want to get to is this: finding that deep, soulful love, embracing who they are, and hitting those high vibes..
The Passion Curator should always be mindful of helping their customers avoid: being ‘left unread’, feeling invisible or unnoticed.
Your brand might be a Passion Curator if:
- Your product helps people connect with their community or find a special someone 🤝
- It’s all about boosting beauty, starting conversations, or sparking romance 💄
- The price is somewhere between mid-range and a little upscale 💵
- You’re a brand that values class and a personal touch, not a big, faceless corporation 🎩
- You outshine cheaper alternatives in a really cool way. 🌟
Exclusive Subscriber Marketing Tips…
Now that you know your Brand Personality – how can you use it in your branding and marketing to attract the customers who need your specific products and services the most?