The Power Influencer is all about responsibility and owning it 🎤💼👑.
Brands like this contribute to balance. Sometimes known as the ruler, ultimately they desire to cultivate greater autonomy and influence.
The Power Influencer is gifted with boss moves and the ability to lead any pack. They help their customers to take charge, lead the way in order to build a thriving family, business, or community.
“Take back your power.”
This brand personality is not without fault, being prone to acting all high and mighty, being a control freak, or pulling strings behind the scenes.
Customer insights
Customers who seek out The Power Influencer – consciously or not – may be struggling with not enough stuff, chaos, or just wanting to nail it in life.
The Power Influencer’s customers have varying levels of need. It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are owning their lives, stepping up to the plate..
- Over time, this turns into taking the lead at home, with their crew, on the job, or wherever they’re at..
- Ultimately, where they want to get to is this: stepping up as the boss in their community, their field, or out there in the big world..
The Power Influencer should always be mindful of helping their customers avoid: everything turning into a hot mess.
Your brand might be a Power Influencer if:
- Your product is high-end, used by the powerful to show off their status 🎩
- It helps your customers stay organized and on top of their lives 📅
- Your product is built to last, with a lifetime guarantee 🔒
- You provide the tech support or info people need to stay ahead 💡
- You focus on keeping things secure and under control 🛡
- It’s priced for those willing to pay more for top-notch quality 💎
- You’re a brand that leads the way or does things differently, not just following trends 🐺
- In a chaotic world, your product is a reliable and stable option. 🪨
Exclusive Subscriber Marketing Tips…
Now that you know your Brand Personality – how can you use it in your branding and marketing to attract the customers who need your specific products and services the most?