The Relatable Influencer is all about equality and fair play ⚖️🤝👍.
Brands like this contribute to affiliation. Also known as the everyperson, ultimately they desire to build bonds and networks.
The Relatable Influencer is gifted with keeping it real, real talk and zero fakery. They help their customers to get grounded, relatable, and fit in in order to find their tribe, or find out where they belong.
“We’re all on the same team.”
This brand personality is not without fault, being prone to losing yourself just to fit in, ending up in shallow relationships, or being that person who’d rather take flak than be solo.
Customer insights
Customers who seek out The Relatable Influencer – consciously or not – may be feeling like an outsider and just wanting to find their squad.
The Relatable Influencer’s customers have varying levels of need. It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are feeling like they’re flying solo and just want to vibe with someone.
- Over time, this turns into getting into the mix, vibing with others, being open to a helping hand or friendship.
- Ultimately, where they want to get to is this: being the one who sees everyone’s worth, no matter who they are or what they’ve got.
The Relatable Influencer should always be mindful of helping their customers avoid: sticking out like a sore thumb and/or get ghosted for being too extra.
Your brand might be a Relatable Influencer if:
- You help people feel like they belong and fit in 👫
- Your product is made for everyday use, like it’s second nature 🕒
- It’s affordable, or you offer a premium version of something usually budget-friendly 💰
- Your brand gives off a relaxed, homey vibe 🏡
- You’re aiming to stand out from the more expensive, snobby brands in a cool, approachable way. 😎
Exclusive Subscriber Marketing Tips…
Now that you know your Brand Personality – how can you use it in your branding and marketing to attract the customers who need your specific products and services the most?