The Thought Leader is all about wisdom and smart insights 🧠🔍📚.
Brands like this contribute to self sovereignity. Sometimes known as the sage, ultimately they desire to uncover realities and insights.
The Thought Leader is gifted with smarts and wisdom. They help their customers to get curious, learn more, and get to know themselves in order to use their smarts to decode and rock the world.
“Real talk unlocks freedom.”
This brand personality is not without fault, being prone to overthinking everything but never jumping in, being stuck in your own bubble, or just not getting the real world.
Customer insights
Customers who seek out The Thought Leader – consciously or not – may be all tangled up in what’s what, wanting to clear the fog and get the real scoop.
The Thought Leader’s customers have varying levels of need. It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are on a quest for the real deal, cutting through the noise, checking in with the pros..
- Over time, this turns into questioning everything, thinking outside the box, becoming the go-to person..
- Ultimately, where they want to get to is this: owning their wisdom, feeling confident, and mastering their game..
The Thought Leader should always be mindful of helping their customers avoid: feeling as if they’ve been played, or that they don’t know the full story.
Your brand might be a Thought Leader if:
- You’re the expert customers turn to for valuable knowledge 🧠
- Your product or service sparks creativity and out-of-the-box thinking 💡
- Your brand focuses on cutting-edge science or unique, hidden insights 🔬
- It’s not just hype—you have the solid stats to prove how great your brand is 📊
- You set your product apart from questionable ones, so there’s no doubt about its quality or performance. 🛡
Exclusive Subscriber Marketing Tips…
Now that you know your Brand Personality – how can you use it in your branding and marketing to attract the customers who need your specific products and services the most?