The Viral Comedian is all about fun and good times 🎉😄🕺.
Brands like this contribute to affiliation. Also known as the jester, ultimately they desire to embrace the Now with joy.
The Viral Comedian is gifted with pure happy vibes. They help their customers to play, enjoy, have a laugh in order to live it up and spread joy.
“No dance, no deal in this revolution.”
This brand personality is not without fault, being prone to wasting life on just chillin’, being irresponsible, or pulling not-so-funny pranks.
Customer insights
Customers who seek out The Viral Comedian – consciously or not – may be feeling over the same old, same old and looking to amp up the fun.
The Viral Comedian’s customers have varying levels of need. It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are living life like it’s one big playground..
- Over time, this turns into being a bit of a trickster, dodging problems, finding the backdoor solutions, switching things up..
- Ultimately, where they want to get to is this: living in the now, taking life one day at a time..
The Viral Comedian should always be mindful of helping their customers avoid: the ultimate horror of being seen as boring.
Your brand might be a Viral Comedian if:
- Your focus is on making sure people have a great time 🎉
- You’re affordable, or you offer a premium twist on something usually budget-friendly 💸
- You’re all about chill vibes and going with the flow 🌊
- You stand out from brands that act like they’re better than everyone else. 👑
Exclusive Subscriber Marketing Tips…
Now that you know your Brand Personality – how can you use it in your branding and marketing to attract the customers who need your specific products and services the most?