The Wellness Guru is all about compassion and kindness cool 💖🤲😊.
Brands like this contribute to balance. Also known as the caregiver, ultimately they desire to safeguard and defend.
The Wellness Guru is gifted with heart on sleeve and Big Giver vibes. They help their customers to help out and be there for others in order to uplift and support others.
“Heart your peeps like you heart yourself.”
This brand personality is not without fault, being prone to always playing the savior, guilt-tripping others, or trapping them in a guilt web.
Customer insights
Customers who seek out The Wellness Guru – consciously or not – may have seen someone struggling and really want to lend a hand.
The Wellness Guru’s customers have varying levels of need. It’s important to work out where your customer is at before tailoring your marketing for them.
- At a base level, they are looking after their crew, the fam, or your little ones..
- Over time, this turns into finding that sweet spot between looking after themselves and being there for others..
- Ultimately, where they want to get to is this: putting others first, caring about the bigger picture beyond just their own world..
The Wellness Guru should always be mindful of helping their customers avoid: dealing with people who only care about themselves.
Your brand might be a Wellness Guru if:
- You offer products or services focused on healthcare, education, and supporting the community 🩺
- Your mission is all about keeping people connected and caring for each other 🤝
- You help individuals take care of their own well-being 🧘
- You bring feel-good, charitable vibes with a focus on giving back. ❤️
Exclusive Subscriber Marketing Tips…
Now that you know your Brand Personality – how can you use it in your branding and marketing to attract the customers who need your specific products and services the most?